How to Cite:
Adaobi Nkemdilim Okafor, "Corporate Storytelling and Brand Identity: Narrative Strategies in Stakeholder Communication" International Journal of Humanities Science Innovations and Management Studies, Vol. 2, No. 3, pp. 14-24, 2025.

Abstract:
In an increasingly competitive and transparent marketplace, corporations must build authentic connections with their stakeholders through compelling communication strategies. This paper explores the role of corporate storytelling in shaping and reinforcing brand identity. It examines how narrative techniques are employed to communicate brand values, mission, and culture across different stakeholder groups, including customers, employees, investors, and the public. Drawing on interdisciplinary research from branding, marketing, organizational communication, and narrative theory, the study analyzes key strategies used in successful corporate storytelling and their impact on stakeholder perception and engagement. Case studies from leading brands are used to illustrate best practices and challenges. The paper argues that strategic storytelling not only humanizes the brand but also fosters trust, loyalty, and emotional resonance among stakeholders, thereby becoming a critical component of contemporary brand management.

Keywords: Corporate Storytelling, Brand Identity, Stakeholder Communication, Narrative Strategy, Organizational Communication, Brand Narrative, Brand Engagement, Corporate Reputation, Strategic Communication, Emotional Branding.

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